Tools & Techniques:
Discipline in using the Techniques:
- Focus Oriented. - should focus on the problem.
- Time oriented (time frame) - Allocate time for ideas generation.
- Flow. -let the idea flow spontaneously. -Suspending / disabling our conscious mind.
- More important... HAVE FUN!!
Tools For Generating Creative Idea..
- Brainstorming
- Analogy
- Random association
- Reversing
- How did they do that?
- Redefine a situation
- Imitation
- etc..
* For more tools, see 'The Creativity Toolkit: Provoking Creativity in Individuals and Organisations', Mc Graw Hill, 1998.
TOOL 1: Brainstorming
- The most popular technique to get as many ideas as possible from a group of people in a short time.
- Developed by Alex Osborn in 1940s
- The slogan is 'the crazier, the better'
* " The best way to get a good idea is to get a lot of ideas " - Linus Pauling.
TIPS:
" If at first the idea is not absurd, then there is no hope for it " - Albert Einstein.
" Every really new idea looks crazy at first " - Alfred N. Whitehead.
- Outstanding -> crazy idea, think crazy.
- Untuk bina empire, kita kena buat something outstanding & dont follow others.
- Have to break the pattern.
- You have to be very brave to face the world.
- Dont worry of critics.
- Smiles with rejection.
Mind Mapping:
Advantages of using Mind Mapping:
- Breaking the word-oriented left-brain tendencies.
- Activates the whole brain.
| Left | Right |
| details | whole picture |
| linear | simultaneous |
| words | picture/image |
- Clear your mind from mental clutter.
- Focus on the subject.
- Allow to develop detailed or organization of subject.
- Show connections between isolated pieces of info.
- Gives a clear picture both details & big picture.
- Gives a graphic presentation & can identify gaps in information.
- Allow to group and regroup the concepts and ideas.
TOOL 2: Analogy ( Perumpamaan )
* Mark Brunel made the London tube system a technical possibility by learning a revolutionary tunneling technique from the wood worm..
- Let the ideas flow freely.
- Look at problem in a more relaxed/open way.
- Broadens the focus of attention to problem.
= by looking at attributes of 'something else' and apply to the situation or object discussed
= looking at problem in a different way.
= Disabling or suspending our conventional thinking style.
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